Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

Astronomer sees leadership shakeup as HR head Kristin Cabot resigns after CEO Andy Byron’s departure following the Coldplay ‘kiss cam’ row, raising questions about workplace culture and crisis management.