If behavioral science is to contribute to solving complex global problems, it needs to address challenges in five areas.

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Using behavioral science in a financial planning practice By understanding psychological influences on decision-making, CPAs can work with clients more effectively and improve how they operate their ...

Behavioral Science Says This 2-Step Process Is the Best Way to Do It A new Australian study tested different ways to cut back on alcohol and came up with a clear — and dead simple — winner.

NUS is equipping future healthcare leaders with new MSc programs in precision medicine and behavioral science.

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Harvard dismisses tenured professor who built career studying honesty, then published fabricated data. How smart leaders can better evaluate behavioral science claims.

Tracking human behavioral patterns in cities can be used to determine urban delineations and urban land use, which has the potential to improve urban planning.

The concept of the alpha male was first suggested in 1970 to explain the organization of wolves in a pack. But wildlife ...