Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

Media industry veteran Peter Liguori has been named CEO of ad tech firm VideoAmp after running the ad tech firm as executive chairman since 2023.

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

Audience measurement firm VideoAmp has a new CEO. Peter Liguori has been the company's Executive Chairman since 2023 and been ...

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.

NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused ...