Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

Sydney Sweeney has great jeans. American Eagle Outfitters announced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the brand will be honoring its denim heritage with the launch of its fall 2025 campaign,

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.