Actualités

Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Sprite’s ‘Obey Your Thirst’ grows up

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.
NBC Sports Philadelphia via MSN5 j

Jalen Hurts makes history, starring in new Sprite ad

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...
The Beaumont Enterprise5 j

Texan Jalen Hurts becomes first NFL player to partner with Sprite in historic campaign

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.
KELOLAND News1 a

Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern ...

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...
Face2Face Africa via MSN4 j

Jalen Hurts makes history as first NFL player to star in a Sprite commercial

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...
WNCT1 a

Sprite Reimagines the Legendary Obey Your Thirst Campaign with ... - WNCT

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...