In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

For more details on the new Obey Your Thirst campaign, visit Sprite.com and follow the brand on Instagram, Facebook, X (Twitter) and YouTube. About The Coca‑Cola Company ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Richardson talks about being the first woman athlete to partner with Sprite for their "Obey Your Thirst" campaign, her family, and staying true to herself.

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...