Could Jalen Hurts be the Terry Bradshaw of this generation? One NFL analyst believes the Eagles quarterback is on track to match a four-time Super Bowl champion.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

FS1's First Things First took notice of the comments and parlayed them into a segment on their show, where Chris Broussard took the opportunity to lavish praise on Hurts for not ever slipping that bad boy onto his finger. "I don't like it," Broussard said. "I love it. I love it. That's a leader."

Philadelphia Eagles legend Terrell Owens called out Cam Newton for leaving Super Bowl MVP Jalen Hurts off his top 10 quarterback list, fueling a social media firestorm