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Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...
Starbucks leans into hospitality push to try to reverse sales slump
Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...
Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
When Starbucks CEO Brian Niccol took the helm of the global coffee chain in September, inflation was up and store traffic and ...
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Starbucks Unveils “Green Apron Service” to Revive Experience
Starbucks has launched its “Green Apron Service” initiative nationwide, aiming to improve speed, personalization, and ...
Starbucks puts human connection at the forefront of new service strategy
As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...
Starbucks outlines acceleration of Green Apron Service to all U.S. stores by mid-August, signals $0.5B labor investment for FY26
Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...