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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
A massive Thai flag has appeared on Times Square's iconic digital billboard, part of a coordinated patriotic campaign by Plan ...
Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
Campaign Middle East on MSN1d
Search advertising report: How are people picking their path to purchase?Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...
Telco ads are best placed to highlight modern interactions and the spirit of connectivity – and MTN’s Cheeseboy shows how ...
UK-based energy retailer Octopus has been banned from running a social media advert promoting heat pump installations ...
Building on the momentum from their #SwitchToFluorideFree campaign, Dabur Red Paste has taken a bold next step in its ...
The Northport city elections are on August 26th. Council President Christie Bobo is seeking reelection. Bobo was the subject ...
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