Going forward, even more changes are on the horizon. On Thursday, Southwest shared a revamp to its Rapid Rewards Credit Cards. Those adjustments involve new perks that are effective immediately, but come with a cost. Each of the five credit cards will have a spike in annual fees .

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues from checked bags.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Southwest's CEO said if the airline had baggage fees at the beginning of the year, they would have led to $1 billion in profit.

Wall Street investors punished Southwest for chopping its 2025 profit outlook by up to 65%, as the carrier’s executives implement changes driven by its activist investor.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.